NIKE’S CIRCULAR INNOVATION CHALLENGE
Nike continually pushes the performance envelope.
This time, their vision is to create a waste-free, circular future using Nike Grind.
Nike Grind is part of Nike's Reuse-A-Shoe program that was started in 1993. The purpose of the program is to eliminate waste and close the loop on Nike's product lifecycle by collecting post-consumer, non-metal-containing athletic shoes of any brand. This includes Nike shoes that are returned due to material or workmanship defects.
Nike Grind materials are created from Nike’s recycled surplus manufacturing materials and athletic footwear. A palette of recycled and regenerated materials (manufacturing scrap, post-consumer waste, and plastic bottles) are re-engineered into new, premium materials that go into surfaces where athletes live and play, like running tracks, courts, turf fields, gym floors, carpet padding, and playgrounds.
How might Nike create a waste-free, circular future using Nike Grind?
That’s the question the Nike Circular Innovation Challenge seeks to answer. They’re doing it through a global call for makers and solvers (innovators, engineers, scientists, entrepreneurs, designers, companies and organizations) to submit innovations that help them find new ways to maximize Nike Grind, capturing more value from waste and further driving Nike, and the industry, closer to a true circular economy.
The Challenge consists of two connected by separate solution calls:
- Nike Design with Grind Challenge (in partnership with OpenIDEO)
- Nike Material Recovery Challenge (in partnership with NineSigma).
Finalists will be vying for the chance to win cash prizes and possibly partner with Nike.
Winners will be announced in August/September 2018. Submit your bold ideas by May 1.
Join in the conversation by following the Challenge conversation on Twitter @OpenIDEO (#designwithnikegrind) and @NineSigma (#materialrecovery)